Who we are - Vail Valley Foundation

It would be difficult to tell the story of the Vail Valley without the story of the Vail Valley Foundation. President Gerald R. Ford was among those who initiated the project as a way to unify the volunteer spirit and ‘big-idea’ mentality that helped the area mark its place on the international map. In 1981, the Vail Valley Foundation was formed, and has been an integral aspect of local life, culture, sport and education ever since.

Originally named the Vail Associates Foundation, and incorporated as a public charity, the Vail Valley Foundation was created for the purpose of “raising and distributing funds for charitable purposes through the organization of educational, cultural, historical, artistic and athletic performances, events and attractions for the education and benefit of the community.”  

Over the next two years, the name was shortened to the Vail Foundation. Then, in December 1983, the name was officially changed to the Vail Valley Foundation in order to “reflect the scope of activities within the Foundation that are directed at the entire Vail Valley area.”

Since those early days, the Vail Valley Foundation has continued to develop and produce programs, events and projects, all in support of the organization’s mission to enhance the quality of life in the Vail Valley and showcase our community to a global audience through arts, athletics, and education.

The events, venues and programs that have developed from those efforts create lifelong connections between all who partake and have become a significant part what makes the Vail Valley such a special place to be.


In 1981, several visionaries including President Gerald R. Ford initiated the idea of creating a foundation in the Vail Valley as a way to unify the volunteer spirit and ‘big-idea’ mentality that helped the valley mark its place on the international map. Ever since, the Vail Valley Foundation (“VVF”) has been a significant part of what makes Eagle County such a special place, and an integral aspect of life in our valley providing arts, culture, sport and education, and showcasing our important work done locally to a global audience. We wish to continue our charitable work with our donors, strategic partners and other stakeholders to raise and deploy funds for the benefit of the people who visit and live here. Our strategic plan helps ensure that by 2022, the VVF is positioned for vibrant and sustainable execution of our mission and visions in Eagle County through the coming decades.

Our strategic plan covers all projects, events, programs and venues of the VVF and is organized into four areas: Arts & Culture, Athletics, Education and Organizational Excellence. Each of these areas has an overarching goal and objective, which is implemented by a variety of strategies and tactics. We wish to express our sincere thanks to our staff and board for their time, insights and efforts in creating this plan.


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