Senior Manager, PR & Communications - Vail Valley Foundation

Senior Manager, PR & Communications

The Senior Manager, PR & Communications will report to the head of the marketing and PR department. This job is key to protecting and promoting the VVF (including our projects, venues, and initiatives). In addition to understanding the unique ‘brands’, this position will need to have an understanding of VVF as a whole, to drive high-funnel earned media placements, and communications and content across various platforms. This role, located in Eagle County, CO, is a vital member to VVF’s marketing team. The Senior Manager, PR & Communications will oversee the public relation efforts for the organization and will manage day-to-day efforts including, but not limited to: fulfillment of media requests, media list maintenance, building relationships with media and stakeholders, coverage tracking/reporting, media hosting, internal and external communications, and issues management/crisis communications.

• Lead the VVF PR efforts across all projects
• Work with managers to handle media inquiries
• Pitch strategic stories, secure media opportunities, host visiting media and influencer, develop key messages, prepare spokespeople for interviews and serve as a liaison between VVF and media, build and maintain media relationships, participate in interviews, represent the VVF at PR events
• Assist in developing a strategic communications plan that supports VVF’s objectives for a wide variety of stakeholders
• Work with marketing managers on launch plans/timelines and disbursement of content to VVF website, social and email
• Develop and maintain positive and professional relationships internally and externally with VVF business partners, media and the community
• Develop media tools such as press releases, fact sheets, talking points and media kits
• Manage and track PR initiatives; list management in Cision (PR platform)
• Manage and be available for crisis communications as needed; including support of crisis comms for each large-scale events.
• Manage PR & copywriting contractors
• Copywriting & editing across various platforms
• Websites, blogs, collateral, speeches, and other communications materials, Impact Newsletter, Capital Campaign
• Ensure external communications have appropriate VVF brand messaging across all efforts.
• Support and manage communications and video needs surrounding any history/anniversary items
• Project management/execution: VVF annual report, Black Diamond Ball Fund-a-need video, Citizen of the Year video, Volunteer of the Year
• Create and manage budgets for projects/tasks listed above
• Support VVF Marketing and Communications Team across all projects and areas as necessary.

• Bachelor’s degree required, preferably in Journalism, Communications or Marketing
• Background in communications and content creation and management
• Strong written and verbal communication skills
• Skilled in writing press releases and other collateral for the organization
• Minimum 2-3 years of experience in a communications role, preferably in a related industry
• Ability to work in a fast-paced environment and meet deadlines
• Ability to establish and maintain relationships; knowledge of media, and industry trends; strong organizational skills; professional demeanor; attention to detail; critical thinking and decision-making skills; and the ability to multi-task and drive results in a fast-paced work environment.
• Ability to work autonomously and follow-through on expected duties in a timely fashion
• Ability to build internal and external relationships
• Knowledge of Microsoft Word, PowerPoint, and Excel, in addition to Social Media Platforms. Experience with Sprout Social and other social media management programs is a plus. Content creation experience, including photo and video editing and experience with Adobe Creative Suite programs is a plus.

This is a salaried, full time year-round position eligible for all VVF employment benefits. The hiring range for this position is $68,000-$70,000 annually.

Our employees are a critical part of who we are and employee wellness is an important priority for our organization. As a result, we offer an array of employee benefits, including but not limited to:

Affordable HDHP employee and family health insurance plan
Free dental plan
Free vision plan
Flexible Spending Account
Health Savings Account with company match
401k retirement plans with company match
Basic life insurance
Short and long term disability plans
Paid time off: 4+ weeks accrual on year 1
Volunteer paid time off
Employee Assistance Program

Added Perks!
Free employee ski pass
Tickets to shows at the VPAC and The Amp
Discounts at the GFRA concessions
Tuition reimbursement

Please send a cover letter, resume and references.


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