Public Relations Contractor | Vail Dance Festival | Vail Valley Foundation

Public Relations Contractor | Vail Dance Festival

The Vail Valley Foundation is looking for a motivated Public Relations professional to build a year-round strategy, set goals and objectives, pitch stories, place media, create content, and help tell the story of the Vail Dance Festival. The individual should be a self-starter who understands how the media world operates and is able to comfortably and effectively identify stories in concert with Vail Dance Festival staff and artists, and then successfully pitch ideas to local and national media outlets. The Public Relations Manager should have quality journalism and media connections, and be able to build contacts and relationships on behalf of the Festival throughout the year to cultivate a community of high-value media for the Festival. The Public Relations manager will coordinate with Festival Staff, and build strong relationships with the Festival’s visiting dance companies, artists, and staff to understand their stories and objectives. The Public Relations Manager will represent the Vail Dance Festival and the Vail Valley Foundation, and will be an expert in the tone, language, and informational background of the Festival and the Foundation. Dance and arts media/marketing experience is preferred but not required.


Experience and expertise in:

  • Media pitching
  • Media hosting
  • Identifying stories
  • Content writing
  • Media strategy
  • Organization/structure
  • Setting goals and objectives
  • Cision or other related database software
  • WordPress
  • Dance and arts media
  • Develop and improve year-round Vail Dance Festival media strategy
  • 6-8 long-lead pitches (Sept. – Feb.)
    • Engaging features to major media outlets
  • Write/build/release main announcement press release (February)
  • Write/build/release ‘events’ press release (July)
  • Write/release 6 press releases during spring/summer (leading up to Festival)
  • Create content before, during, and after the Festival
    • 5 features on Vail Dance Festival
    • Post to newsroom on VDF website
  • Support social media content
  • Handle incoming media queries
  • Host media during event
  • List management within Cision
  • End of season reporting
  • Build dance and mainstream media contacts and relationships throughout the year
  • Coordinate with Artistic Director Damian Woetzel for story ideas and interviews
  • Work with VVF PR Director and MKTG Team year-round
  • Call-in to regular, year-round weekly Vail Dance Festival meeting

This is an independent contractor position and not eligible for VVF employment benefits.

Compensation: $2,000/mo. September-April, $3,000/mo. May-August

Please send a cover letter, resume and references.


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